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Fall 2020 Humidifier Season Has Arrived

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The Dry Season is Coming

Have you had busy, service and installation-filled summers? We know most of you have! Well, good news is we’ve got the tools, talking points, and everything else that you need to have a busy fall and winter servicing and installing humidifiers on every job.

Offer It. Quote It. Sell It.

Humidifier season arrives like clockwork every year and the way you may have sold humidifiers in the past likely has had something to do with comfort, energy efficiency, or home preservation. But this year, health and virus protection should be at the top of every conversation you have with homeowners that need humidifiers in their homes. Homeowners want to hear about how you can make their air healthier and like we always say, “You can’t sell it if you don’t quote it!”

‘We believe in humidifiers’

Let’s hear from one of our Healthy Air Partners about the importance of providing Healthy Humidity:

“We believe in homes being as clean as possible – being as healthy as possible […] We believe in humidifiers, so we sell humidifiers. We try to on every system that we put in. We explain the benefits. We believe a humidifier should be [in] every single house because of the way houses are built today.” – Tom Carney, Carney’s Cooling & Heating

And it’s not just contractors that know that humidity control is essential to providing healthy air – it’s regulatory bodies like ASHRAE and health experts from the CDC, WHO, Mount Sinai School of Medicine that know this, as well.

Create A New Sales Package

So how should you broach the subject of adding a humidifier to a new or existing system? Simple – Offer it. Quote it. Sell it. The way Dannie Erb from Good’s Electric does it is he offers it as an add-on with less expensive packages and includes it in higher-price premium packages. And that’s just a suggestion – use the selling methods that work best for you as long as your focus is on communicating to the customer that you can have a positive impact on their health and their families’ health.

To help you quote and sell more humidifiers this season, we’re pleased to announce the launch of our Healthy Humidity campaign. For AprilAire dealers, we’ve got selling tools, social media marketing assets, and training opportunities available throughout the season focused on helping you succeed. For distributors, we’ve got materials you can use online and in the showroom, as well as training that you can attend and promote to support your customers in their efforts to bring Healthy Humidity to the masses. Check out your AprilAire distributor campaign page here.

Bring Old Humidifiers Up To The Present

Do you have customers that have humidifiers on their HVAC systems that are older than some members of your staff? Let those homeowners know that upgrades are possible to increase their humidifiers’ ability to make their homes’ air healthy this fall and winter. You can offer discounts on whole unit replacement or install automatic controls or an 8920W Home Comfort Control that both automate humidity control and make it easier and more convenient than ever.

Any way you plan on sell humidifiers this year, know that AprilAire is here to help you grow your business all along the way. Visit AprilAirePartners.com for all of your training, selling, and promotional needs and Happy Healthy Humidity!

Healthy Humidity

AprilAire at AHR Day Two: Talking Humidifiers with David and Damian

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Day two at AHR was bustling and full of great conversations, many of which were focused on humidifiers. We’re certainly well known for this product line and we definitely love to talk about them. It’s always a good idea to talk about them to your customers since there’s never any shortage of problems that humidifiers can solve. Watch the video above with HVAC Channel Sales Manager David Voight and Product Manager Damian Mannino to see more about what we’re talking about at AHR this year.

Healthy Humidity

AprilAire at AHR Day Three: Spotlight on Dehumidifiers

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In yesterday’s video, David and Damian discussed the AprilAire humidifier models that we had on display at AHR. Today, we’re going to put the spotlight on our dehumidifiers – yet another effective solution for problems that homeowners face in regards to health and comfort in their homes. Watch the video above and pick up some great talking points that you should share with your customers.

Need more technical or sales support on any of our product lines? If you’re not already a member of the AprilAire Partners in Comfort program, you should join today — there’s tons of technical information for you to when you need it, great sales tools to help you grow your business, and much more!

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An Update on Indoor Air Quality from the Project Sustainability Podcast

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As a contractor, you know that Indoor Air Quality is a hot topic these days. With more and more people spending time indoors, it is becoming increasingly important to ensure that the air inside homes and businesses for your customers is as clean as possible. The Project Sustainability Podcast is here to help.

 

Hosted by a team of experts in sustainability and environmentalism, the Project Sustainability Podcast aims to educate and entertain listeners about a wide range of topics related to the environment. Their episode, “An Update on Indoor Air Quality,” features AprilAire Senior Training and Development Manager of AprilAire Academy Chris Howells participating in a discussion on the many factors that can affect the air quality inside our homes and buildings.

 

From volatile organic compounds to particulate matter to the impact of the air in the home on your customers’ pets, Chris and Project Sustainability’s Peggy Smedley cover a broad range of information and provide an engaging, enjoyable conversation on environmental issues and Indoor Air Quality.

 

This episode offers valuable insights into how you can continue to improve the air quality in your customers’ homes as well as practical tips for choosing the right air cleaner for different spaces and advice on how to improve ventilation and humidity control. Chris also emphasizes the importance of taking a holistic approach to Indoor Air Quality—there is no one-size-fits-all solution, and a combination of different strategies may be needed depending on the specific circumstances of the home and its location. For contractors, this is an important reminder that improving Indoor Air Quality requires a nuanced understanding of the unique needs of each client.

 

Tune in for a resource to stay informed on the latest trends and best practices in Indoor Air Quality plus the impact on the HVAC industry. If you are looking to stay ahead of the curve and provide the best possible service to your clients, give the Project Sustainability Podcast a listen today.

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Total Home Performance Provides Solutions Based on Building Science

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Total Home Performance, located on Maryland’s Eastern Shore, utilizes a science-based, top-down approach in creating healthy homes for its clients. They see their customers as their neighbors, utilizing a no-pressure sales technique to provide the best solution, not just the one that’s going to make the biggest impact on the bottom line. They provide an informative and visual-based process that walks the homeowner through any issues they’ve spotted and how they can be addressed based on the latest building science principles.

Total Home Performance Grows Steadily

Over the last 13 years, Total Home has steadily grown from an energy audit service to a full-service home performance contractor. While its growth has led to expanded expertise, more employees, and more infrastructure, the company has remained true to its humble roots to make a positive impact on the lives of homeowners they service. Many of the company’s employees have been with them since the beginning, creating a unique family atmosphere that leaves owner Matthew Hargrove proud.

“We are a true family here. We have committed our lives to this business…We feel very fortunate and proud to not only be supporting this amount of people but providing this type of work that is of such great benefit to our customers.”

Like many other home performance contractors, Total Home Performance has seen increased demand for its services since the COVID-19 pandemic. More homeowners are concerned about their home’s indoor air quality and if their home is making them sick.

Healthy Home Assessments Help Homeowners

As a result, Total Home Performance began offering healthy home assessments to evaluate the health and safety issues that could be negatively impacting homeowners. This begins with a visual inspection of the property to identify things like moisture, mold, pest intrusion, or other potential contaminants. Based on this inspection, they can perform specific tests for things like volatile organic compounds (VOCs), mold, and moisture to pinpoint the root cause and lay out a plan to eradicate these issues.

Humidity control is especially vital for many homeowners along the eastern shore since they butt up against the Chesapeake Bay and other inlets leaving them vulnerable to the impacts of excess humidity like mold, mildew, discomfort, and structural damage.

The Big Three

The Total Home team also shores up any poorly insulated areas ensuring the home is energy-efficient and protected from whatever mother nature may throw its way. Sealing up the house also helps create a perfect structure for Total Home Performance to apply, what Hargrove calls “The Big Three”—ventilation, filtration, and moisture management strategy—which helps eliminate household viruses, VOCs, and other health issues within the home.

Healthy Clean Air | Healthy Fresh Air

The Growing Need for HVAC Solutions in the Face of Allergy Season

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As an HVAC contractor, you’re no stranger to the challenges posed by seasonal allergies for your homeowners. However, what you may not realize is that the worsening allergy season is not just a personal inconvenience but a symptom of a larger issue—climate change.

 

With temperatures rising consistently year after year, pollen seasons are becoming longer and more intense. Recent studies indicate a significant shift in the duration and intensity of allergy seasons, with pollen counts soaring to record levels.

 

Amidst these changing environmental conditions, homeowners are seeking relief. As an HVAC contractor, you can offer solutions beyond conventional symptom management. By providing tailored HVAC systems and services, you can help homeowners adapt their indoor environment to minimize the impact of allergens.

 

Addressing the Root Cause

While medications offer temporary relief, they fail to address the underlying issue of Indoor Air Quality. You can implement solutions that tackle the root cause of allergies—poor IAQ.

 

Temporary allergy relief is neither sustainable nor cost-effective for homeowners – spending up to $16,000 on treatments in their lifetime, there’s a clear need to shift focus toward addressing the root cause. By advocating for proactive solutions like Healthy Air, homeowners can invest in long-term relief from allergy symptoms while ensuring the health and productivity of everyone in the home, all while avoiding the financial strain of continuous temporary treatment.

 

Ready to Deliver Healthy Air?

What key steps can you take to reduce seasonal allergy symptoms for homeowners and protect them from the dangers of poor Indoor Air Quality? Discover our top Healthy Air solutions:

 

AprilAire Whole-House Fresh Air Ventilation

Indoor air is often five times more polluted than the air outside. With an AprilAire Whole-House Fresh Air Ventilation System, airborne contaminants in the home can be diluted as it brings fresh air into the home.

 

AprilAire Whole-House Air Purification

Designed to trap and eliminate common airborne pollutants, like pollen and dust, an AprilAire Whole-House Air Purifier protects the home while extending the life of their current HVAC system.

 

AprilAire MERV 16 Air Filters

Install the gold standard of air filters! AprilAire MERV 16 Air Filters clear the air by capturing up to 99%* of allergy and asthma triggers.

 

AprilAire is Healthy Air

As HVAC contractors, you’re on the front lines of ensuring our homes are havens of clean air. With longer and stronger allergy seasons predicted, the American Lung Association emphasizes that climate change is a significant health emergency. Not only are allergy seasons getting worse, but wildfires and flooding are making it even more difficult to maintain clean air indoors.

 

Despite these challenges, you can help homeowners take crucial steps to protect their homes, families, and budgets. AprilAire whole-house Healthy Air solutions not only enhance Indoor Air Quality but also offer these transformative benefits:

 

  • Better sleep
  • Reduced illness
  • Alleviated allergies
  • Increased home value
  • Improved energy efficiency

 

Contact your local AprilAire distributor to order AprilAire Healthy Air solutions. Need help locating your AprilAire distributor? Visit our distributor locator.

 

*Contaminants removed based on air passing through the filtering system.