Healthy Humidity

You Can’t Sell It If You Don’t Quote It!

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Soon enough we’ll be feeling that crisp fall air, and you know what that means: humidifier sales opportunities for the taking! In order to help you capitalize on the need for humidity this time of year, we’ve got a great campaign set up to help you quote, promote, and sell more humidifiers.

Our Healthy Humidity campaign features digital content for your social media pages and website, webinars throughout the season to help you advertise and sell humidifiers, product offers, and copy and images to add to your quote forms that will help you sell your customers on the need for humidifiers in their homes:

  • Reduced bacteria, viruses, asthma and allergy triggers
  • Eliminating static shock and dry itchy skin
  • Protected wood floors and furnishings
  • Feeling more comfortable at lower temperatures for the sake of energy efficiency

Watch the video and see how selling healthy air on quoting and sales tools has made the difference for contractors across the country. And don’t forget to do what we did and take Frank Kotz’s lesson to heart: you can’t sell it if you don’t quote it!

Healthy Home

Optimizing Indoor Air: The Role of Humidifiers in Energy-Efficient Homes

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Modern homes are built for maximum energy efficiency, reducing natural ventilation, and limiting the amount of dry outdoor air entering the home during the heating season. This has led to a misconception that humidifiers are unnecessary in newer homes. Research shows that without a humidifier, indoor humidity levels drop below what’s needed to maintain comfort and preserve the home. HVAC professionals play a key role in addressing this issue by recommending and installing humidifiers to ensure proper Indoor Air Quality and balanced moisture levels for customers.

 

Learn more about this study here.

Healthy Clean Air

The Growing Need for Better Indoor Air Quality

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With 1 in 5 Americans suffering from asthma and allergies, Indoor Air Quality is a major concern. HVAC professionals play a key role in addressing this issue by recommending effective air filtration solutions.

 

Whole-Home Electronic Air Cleaners: A High-Performance Solution

Unlike standard mechanical filters, electronic air cleaners (EACs) use an electric charge to capture even the smallest airborne particles, providing superior filtration throughout the home. Installed within the HVAC system, they effectively remove allergens, dust, and other contaminants.

 

Why Recommend an Electronic Air Cleaner?

  • Higher Efficiency – EACs outperform traditional filters, especially for tiny airborne particles
  • Comprehensive Air Filtration – Integrated with the HVAC system, they clean air in every room
  • Ideal for Allergy & Asthma Sufferers – Helps reduce triggers like dust, pollen, and pet dander

 

While industry testing standards for EACs are still evolving, independent studies confirm their effectiveness. Offering whole-home electronic air cleaners gives contractors a high-value solution to improve IAQ and enhance customer satisfaction.

 

Learn more here.

Healthy Humidity

The Impact of Whole-Home Dehumidification on Indoor Comfort and Energy Efficiency

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As an HVAC professional, you know that indoor humidity levels can impact not just occupant comfort and health but also the home itself. Too much moisture in the air can lead to mold, musty odors, and damage to wood floors and furnishings. Unfortunately, standard air conditioning (AC) systems provide limited humidity control—especially when they’re not actively cooling.

 

That’s where whole-house dehumidifiers come in. A recent study found that using a whole-house dehumidifier alongside AC can significantly improve humidity control and even help reduce energy usage. By keeping indoor moisture levels in check, your customers will feel more comfortable, prevent potential damage to their home, and may even save on their energy bills.

 

Learn more about this study here.